Question 1: consider the organizations macr-environment factors using PESTEL analysis and describe which two are most relevant to the organization at present.
Question 2: consider the competitiveness of the organization's industry using the Five-Forces Model of competition, and describe which of the five forces is creating the strongest competitive pressure in the organization's industry.
Question 3: Assess the organization's primary tangible and intangible resources using the VRIN test for sustainable competitive advantage.
Question 4: conduct a SWOT analysis on the organization.
ONLY USE SCHOLARLY SOURCES AND THE BOOK IS THE PRIMARY SOURCE. MESSAGE ME FOR THE BOOK.