Determine whether your communication will be to policymakers or stakeholders. Consider what you know about this audience and, thus, what type of information and messages would best capture their hearts, minds, and interests about the issue/challenge/need you chose. Then, determine how best to present this information (e.g., PowerPoint presentation, letter, speech, video, proposal, historical timeline, report with statistics, etc.)
With these ideas in mind, prepare your communication piece and then either meet with your audience face to face or send the communication to your audience via e-mail or other means. If you meet with your audience, be sure to engage in dialogue and solicit their responses to the information, messages, and appeals for help. If you send the communication via e-mail or other means, request a response in writing, a phone call, or other form. You will submit your communication piece with this assessment. If it is a PowerPoint, video, or oral presentation, you will submit it as a separate file when you submit the Assessment.
Your communication should include: